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THe Last Sentry at the Gate 1

David Wright Producer, Manager & Media Team Supervisor Working Directly for Clive Palmer, David produced, consulted and was overseer to all major TV and Radio advertising campaigns along with the official State and National Party launch events. David also managed the Facebook social media during the phase that the Palmer United Party was in the balance of power in the 44th Parliament of Australia. The Facebook site took on massive take up from 9.5k members to over 52k members in that period. When Clive Palmer wanted to produce content for TV and Radio it had to be done with swift speed and on large scale. The 2013 federal election campaign saw substantial results that helped empower Clive to secure his seat along with the three initial Palmer United Senators. Across the State and Federal campaigns, over 400 commercials were produced to cover many of the candidates and topics. TV and Radio air time across the nation needed to be managed. It was David who liaised with, and supervised agency and media buyer’s representatives. From his company Atomic Pixel, he made sure that all of the various deliverables were allocated correctly and on air when they needed to be. In later campaigns, substantial advertising on Social Media via Facebook and Google’s YouTube was also managed by David and his team. Clive’s political think tanks saw many concepts come to life, and they needed to be managed with fast turnaround to match the speed of the campaigns evolution. In many cases the speed of which the media needed to be produced David Wright on the campaign trail aboard Clive Palmer’s private aircraft. 26 The Last Sentry at the Gate: Clive Palmer & the 44th Parliament of Australia


THe Last Sentry at the Gate 1
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